An Interview with the Man Behind the Brand
Is the motto of Verdandy-founder Manuel Rauner. Born south of Vienna, Manuel is a self-made entrepreneur with a small, enthusiastic team full of ideas that helps him realize his dream.
We will take our customers on a virtual journey behind the scenes of our productions. We will answer questions like: how many people make one pair of pants? How and where is it made? What is the journey from thread to finished product? The creation of the piece of clothing that you are wearing right now, so to speak.
There were a few that in hindsight were positive. Our first collection wasn’t what we wanted it to be, because the pants were all too long. So, I turned them into shorts. The run on those was tremendous, which is why we are still being asked when our next summer pants are coming out.
When my parents applauded after our show at fashion week. That gave me a lot of strength and empowered me. My parents always said when I wanted to try something new: “Do what you believe in, even if it doesn’t mirror our plan for you but your own. We will always support your choices.” My parents’ bright eyes at Vienna Fashion Week symbolize a wonderful moment.